Designing a Bilingual Promotional Website for Sumenep Palace Museum as Linked to Social Media
Main Article Content
Badriyyah Eka I’tishomah*
Achmad Suyono
Ririn Pratiwi Suharto
This research addresses the challenge of promoting cultural heritage through digital innovation by developing a bilingual website for the Sumenep Palace Museum, the only surviving royal palace in East Java. Employing Design and Development Research methodology, the study systematically analyzed informational needs, designed an accessible platform, and implemented bilingual content in Indonesian and English. The website features comprehensive information about the museum's collections, history, and services, integrated with social media connectivity. Expert validation from IT and language specialists yielded scores of 96/100 and 80/100 respectively, while field testing with 59 participants from various nationalities produced a 90% satisfaction rate. The results demonstrate that the bilingual website effectively bridges communication gaps with international visitors, particularly during peak periods when guide availability is limited. The research contributes a practical solution to heritage preservation challenges while establishing a replicable framework for cultural institutions seeking to enhance accessibility and global reach through digital promotion strategies.
Arda, M. (2017). Analysis of effect of promotion and word of mouth on purchase decision: Case of student University of Muhammadiyah Sumatera Utara. Proceedings of AICS-Social Sciences, 7, 334–341.
Crystal, D. (2003). English as a global language. Cambridge university press.
Fatimah, S. E., Purdianto, A., & Firasati, A. (2022). Penggunaan Media Promosi Digital Guna Meningkatkan Penjualan Aliyah Cake. JOURNAL OF SUSTAINABLE COMMUNITY SERVICE, 2(4), 207–213. https://doi.org/10.55047/jscs.v2i4.637
Ghazi, M. F. (2021). Designing English Audio Guide for Mandala Bhakti. Universitas Diponegoro.
Herliani, A. A. (2018). Pengembangan Modul Diklat Pemanfaatan TIK Untuk Program Pengembangan Keprofesian Berkelanjutan Pada Kompetensi Pedagogik Guru Kejuruan Pertanian. Universitas Pendidikan Indonesia.
Herman, A. L. (2020). Developing a Game-Enriched Guidebook for Museum Ganesya. Jurnal Linguistik Terapan, 31–40.
Indraprasti, A., & Santosa, I. (2020). The Aesthetics of Pendopo of the Sumenep Palace in Response to Today’s Pressure of Globalization. 3rd International Conference on Arts and Arts Education (ICAAE 2019), 292–297.
Jannah, M. (2021). Developing Bilingual Collection Labels at Museum Gubug Wayang. Jurnal Linguistik Terapan, 1–8.
Khaerullah, H. (2022). The process of translating guidebook for the tour guide at Mandala Bhakti museum. Universitas Diponegoro.
Klein, J., & Richey, R. (2007). Design and development research. Mahwah, New Jersey: Lawrence Erbaulm Associates.
Kuryanti, S. J., & Indriani, N. (2018). Pembuatan Website Sebagai Sarana Promosi Pariwisata:(Studi Kasus: Pantai Jatimalang, Purworejo). REMIK: Riset Dan E-Jurnal Manajemen Informatika Komputer, 2(2), 37–46.
Laili, A. M. (2020). The Strategies and Principles used in Translating Guidebook in Probolinggo Tourism Office. UNIVERSITAS AIRLANGGA.
Nielsen, J. (1994). Usability engineering. Morgan Kaufmann.
Novela, P. K. (2021). Designing English display object label at museum Wayang Jakarta. Universitas Diponegoro.
Permana, Y. A. (2021). Buklet Bahasa Indonesia Bahasa Jepang Sebagai Media Promosi Museum Nasional. Universitas Diponegoro.
Rochman, F., Waris S., A., Santoso, E. B., & Ulya, I. (2024). Analysis on the AIDCA Method in Website UX Design Copywriting. International Journal of Social Science and Community Service, 2(4), 298–311. https://doi.org/10.70865/ijsscs.v2i4.52
Safitri, L. D. (2023). Analisis Strategi Promosi Media Sosial Instagram Pada Perusahaan Jasa Event Organizer CV. Bestar Sumatera (Reel Seven Organizer). Politeknik Negeri Sriwijaya.
Sulistiati, T., Yuliansyah, F., Romzi, M., & Aryani, R. (2020). Membangun website toko online pempek nthree menggunakan PHP dan MYSQL. JTIM: Jurnal Teknik Informatika Mahakarya, 3(1), 35–44.
