International Journal of Social Science and Community Service

SWOT Analysis Training for SMEs in Serang, Banten Province

Rodhiah*, Jufin Thera, Tania Imeylia Ajuanda, Timothy Elmore Talaar — Thu, 12 Dec 2024 00:00:00 +0000

Competitive advantage is one of the important things that all entrepreneurs have in various fields. Currently, more and more competitors are present in the market, making entrepreneurs inevitably have to increase their competitiveness, in order to remain superior to competitors. The way to achieve this can be done through SWOT analysis, where this method is used by entrepreneurs to find out what factors need more attention or even unconsciously missed. The main objective of the PKM activity is to increase competitive advantage by adding partner knowledge about SWOT (Strength, Weakness, Opportunity, and Threat). The partners targeted by the training team from the Faculty of Economics and Business, Tarumanagara University are creative product businesses located in Serang Banten. The activity material was presented in the form of PPT. The activity was carried out using the online training method through Zoom, assisted by 3 students. It is expected that after the training, partners are able to identify SWOT in their business so that they can increase their advantage over competitors from competitors.

Discount Price Decisions in Attracting Buyer Interest in ASHAC&C SMEs in Jambi

Rosmita Rasyid*, Levina Setiawan — Thu, 12 Dec 2024 00:00:00 +0000

Price structure is one of the pricing strategies that is important in increasing consumer purchasing interest. Price is also the only part of the marketing mix that provides income for the company. The partner chosen in the PKM activity is a culinary business located in Jambi. PKM aims to assist partners in an effort to increase their knowledge ability in finding and understanding the right price structure in conducting business activities on the products sold. The method offered in this activity is training/socialization through zoom. The material is in the form of understanding the price structure which includes: understanding the price structure. The purpose of making discounts, factors that determine discount price decisions, factors that determine the structure of quality discounts. The importance of price structure in increasing purchase interest in partner products. Through this activity, it is hoped that the problems that arise in partner businesses will be resolved, partners can increase buyer interest by using the right discount price strategy. Outputs of PKM activities in the form of publications to national journals and HKI (Intellectual Property Rights).

The Implementation of Customer Engagement Strategies through Social Media in SMEs

Arifin Djakasaputra*, Hergian Stephanie, Mikael Satriohantoro — Thu, 12 Dec 2024 00:00:00 +0000

Customer engagement strategy emphasizes marketing activities to build good relationships with customers, with the aim of increasing customer loyalty, satisfaction, and retention. customer engagement can be improved through social media. The activity partner is engaged in the business of making songket cloth, as well as cracker snacks, located in Jambi. This activity aims to assist partners in increasing knowledge about customer engagement through social media. The activity method is carried out with training related to understanding customer engagement, social media, how partners relate to customers online, how partners can build good relationships with customers so that later it will have an impact on increasing sales. This strategy also helps partners increase customer loyalty and open a wider market for the business being carried out, training is carried out online using the zoom application. Through this activity, it is hoped that it can increase partners' knowledge in building long-term relationships with customers. The output of the activity is in the form of publications to journals and HKI (Intellectual Property Rights).

Framing Analysis of Street Race Ancol News on Metro TV

Tubagus Ryan Ramadhan*, Medo Maulianza — Thu, 19 Dec 2024 00:00:00 +0000

This research is motivated by the inaugural Street Race event initiated by the Metro Jaya Police Chief in early 2022, during which various news programs on Metro TV made several special broadcasts about the Street Race implementation process related to the Metro Jaya Police's efforts to overcome the problem of illegal racing that often occurs in big cities. This research aims to understand why Metro TV is framing the issue of Street Race implemented by Polda Metro Jaya and then associated with Robert N. Entman's framing analysis and how the program constructs it. The literature review in this research includes Mass Communication, Mass Media, Television News, Framing Analysis, Framing Theory According to Robert Entman, and Framing Tools. This research applies a descriptive analysis approach. The descriptive method is used to explore or investigate the events under study. This research describes how framing is formed in news programs, focusing on two dimensions, namely issue selection and emphasis on certain aspects of the issue. The results of the research show the prominence of framing in the reality of the construction of the news of the Inaugural Street Race in Ancol, that the street race event, which was initiated by the Metro Jaya Police Chief, received support and appreciation from various parties, ranging from the Chairman of the Indonesian Motor Association (IMI), Motorsport Observers to the Motorcycle Community. Through the use of this positive framing framework, it succeeded in constructing a narrative that supported police actions in overcoming the illegal races that often happen.

Working Capital Management in Efforts to Improve Profitability and Competitiveness of MSMEs

Yusbardini* — Thu, 19 Dec 2024 00:00:00 +0000

Effective and efficient working capital management is necessary for every MSME so that the company's operational activities can increase profitability and competitiveness. Good working management can enable MSMEs to manage inventory, improve product marketing, and respond quickly to market changes, thereby increasing the competitiveness and profitability of MSMEs. The purpose of this service is to provide counselling on working capital management to Vezara MSMEs in PGC Cililtan East Jakarata. This training aims to make Vezara MSMEs understand working capital management so that cash can be used as efficiently as possible, selling goods as quickly as possible, avoiding liquidity problems and increasing production capacity. MSME owners must really know effective and efficient working capital management because this is the key to successful MSME operational activities in producing profitability and competitiveness. Therefore, the PKM Team needs to provide this training to help Vezara MSMEs make a profit.

The Effect of Product Quality and Price on the Purchasing Decision of Scarlett in the People of the City of Medan

Maisarah*, Ainun Mardhiyah — Wed, 25 Dec 2024 00:00:00 +0000

The currently beauty products have become one of the primary needs, apart from being used to enhance appearance to make them look more beautiful and attractive, the use of beauty products has also become a lifestyle which is now increasing considered to increase self-cinfidence when using them. In fact,sometimes they don’t hesitate to spend more to get a quality product. There are numerous factors that impact the decisions customers make when it comes to purchasing products and choosing a particular brand, including product quality and pricing. Scarlett must take both of these factors into account in order to effectively compete with other companies. The objective of this study is to examine the impact of product quality and pricing on Scarlett's purchasing choices among consumers in the city of Medan. The connection between the price of a product and its quality will be analyzed in part and at the same time to gain insight into its impact on consumer buying choices. The research employed a quantitative methodology combined with an associative technique. Participants were chosen through purposive sampling, with a sample size of 100 individuals. Throughout the research, the main information was gathered through interviews, questionnaires, and Google Forms, while secondary data was collected from research papers. The analysis included validity and reliability tests, as well as classic assumption, regression, and hypothesis tests. The findings indicate that product quality and pricing are important factors influencing the purchasing decisions of individuals in Medan city. The test of coefficient determination indicates a relatively strong connection between product quality and price in influencing purchasing choices, with an R value of 0.782. The adjusted R square value reveals that product quality and price play a significant role in determining 69.9% of the purchasing decisions, leaving 30.1% to be influenced by other factors not explored in this research.

Pancasila as the Foundation of Value Development in Science

Thu, 26 Dec 2024 00:00:00 +0000

This research aims to explore the role of Pancasila as a basic framework in the development of scientific values in Indonesia. The research method used is a qualitative approach through literature study and descriptive survey. The research involved analyzing the perceptions of scientists, educators, and students towards the influence of Pancasila values in their scientific practices. The results showed that the majority of respondents (75%) recognized the importance of integrating Pancasila values, such as ethical responsibility, social justice, and national identity, into scientific activities. As many as 80% of respondents felt that these values promote transparency and integrity in research. However, the study also identified significant challenges, such as a lack of institutional support and pressure to meet global standards that often overlook local contexts. The conclusion of this study confirms that Pancasila can be a strong ethical foundation in scientific practice, encouraging scientists to consider the social and cultural impacts of their research. Implications of this study include the need for policies that support the integration of Pancasila values in education and scientific research to create a research ecosystem that is more inclusive, ethical, and relevant to the needs of Indonesian society.